eBayAdCommerce Blog

We are implementing important changes to the AdCommerce Advertising User Agreement (“Amended Agreement”) effective as of November 11, 2009. We have clarified permitted uses of our advertising services, added Advertising Policies, and changed a number of terms.

Please make sure you read through and understand the Amended Agreement because it affects your rights and obligations. You can click here to read the Amended Agreement. To find the current, unamended Agreement, please click on the following: Current Agreement.

If any term in the Amended Agreement is unacceptable to you, you must stop using the AdCommerce advertising services and terminate the Current Agreement by sending a termination notice to Customer Support before November 11, 2009. By using AdCommerce advertising services after November 11, 2009, you are representing and warranting that you understand and agree to the Amended Agreement.

If you have any questions about this Amended Agreement, don’t hesitate to contact us at any time.

The AdCommerce Team

As previously announced, on October 1 we started showing ROI data to a limited set of AdCommerce users. While we are planning to offer this tool to everyone, we first want to ensure that the ROI reporting data is easy to access and use. This initial pilot will run for a few months before we roll it out to all users.

Again, the goal is to offer ROI reporting to all of our AdCommerce users in the near future. Rest assured that we’re working diligently to roll out this feature in as timely a manner as possible.

Please don’t hesitate to contact us if you have any questions.

The AdCommerce Team

Thanks to great feedback and suggestions from our users, AdCommerce is now even better with a refreshed look and great new features. Be sure to login on September 23 to check out the changes that make managing and optimizing your AdCommerce account easier than ever before. Some of the improvements in the new release include:

Simple ad creation and editing: We have added a new ad creation tool, called Ad Wizard, which quickly helps you create quality ads and find images for all of your ads at a keyword level. You’ll see the Ad Wizard tool when you select the ad type on the “create new ad” page. Also, we have gotten rid of the “advanced” flow and built a more user-friendly create flow for custom ads and ad editing.

New Account Home page: The new home page is designed to include useful information about your account upon login. One of the first things you’ll see when you login to your account is that we’ve added alerts to inform you about recent changes to your ads and keywords. We’ve also added a “ticker” of high-volume keywords which allows you to see which of your keywords are getting the most traffic.

Easy-to-use dashboards: We have new campaign, ad, and reporting dashboards. Each dashboard has received a refresh as well as usability enhancements such as in-line editing of ad cost-per-clicks to create a better user experience. Also, you can easily view or edit your ads, and run reports from either the “campaigns” or “ads” tabs.

Improved reporting: You can now create reports by day, by campaign, by ad, and by keyword. Gain insight into your ad performance over time by viewing two metrics on the same graph to compare results.

ROI beta test: Some users will be granted access to a beta test for Return on Investment (ROI) metrics on the Reporting tab. There are four ROI measurements that will be available to help you determine the efficiency of your advertising campaigns: # of Bids, Items Sold, Sales Amount, and Sales/Cost. These measurements track purchases and bids on eBay directly resulting from a click on one of your ads. If you’re in the test pool, you’ll receive a message and further information in the coming days when you sign in to your account.

We hope that you enjoy the improved AdCommerce functionality.

Please don’t hesitate to contact us if you have any questions.

The AdCommerce Team

AdCommerce encountered a global issue on September 3 in which impression data was lost for short periods between noon and midnight (US Mountain time). The problem that caused the data loss was resolved the following day, September 4. We estimate that approximately 10% of total impressions for that day were lost.

What this means to you is that your ads were displayed and clicked on as usual, but a portion of your impressions were not reported. Due to the under-reporting of impressions, your click-through rates will be slightly inflated for September 3.

Please keep in mind that this issue did not affect any other data recorded by AdCommerce, and will not affect your bill.

We apologize for the inconvenience and want to reaffirm our commitment to flawless data reporting.

Please don’t hesitate to contact us if you have any follow up questions.

The AdCommerce Team

AdCommerce has an exciting update to announce. Starting today, AdCommerce is now available in four additional countries: Spain, Belgium, Austria, and Ireland. With the addition of these new countries, AdCommerce is now available in a total of 11 countries and supports five languages with more scheduled to come on board in the near future!

AdCommerce has been a very successful product since our launch last year, and is growing at a rapid rate. We are very excited about the expansion into these new countries and the additional opportunities it creates for our advertisers to grow their businesses.

Stay tuned for more exciting announcements as AdCommerce is committed to providing sellers the best advertising solution possible.

Please don’t hesitate to contact us if you have any questions.

The AdCommerce Team

We have great news for those advertisers with ads on the US, Australia and Canada eBay sites: starting last week, we have significantly increased the number of pages on which Adcommerce is displayed.

AdCommerce has been a very successful product since our launch last year, and that is now allowing us to show your ads to more people. We are very excited about the opportunities this change creates for your business: it means that more people will have a chance to see your ads and buy your products!

You have probably already noticed a rise in impressions and clicks starting last week, and you can expect additional increases during the summer.

We recommend that you regularly log in to your AdCommerce account to stay abreast of campaign performance, and please don’t hesitate to contact us if you have any questions!

The AdCommerce team

Release Date: 4/27/2009

In the latest release of AdCommerce which became available on April 27, 2009, a number of enhancements were made in order to provide a better user experience for our advertisers. These enhancements have been made possible thanks to our users’ feedback and suggestions. The goal of the latest release was to provide advertisers with some additional tools to help them better manage campaigns, as well as make the process of creating campaigns and ads easier overall.

Release Highlights:

• Creating Ads is now much easier to do. Fill out a simple one-page form to create an ad.
• Get help with choosing targeting keywords by using the keyword suggestion tool
• Use the new AdCommerce Message Center to read all AdCommerce-related communications

What’s New?

Bugs Fixed

• Special characters are now properly displayed when advertisers download dashboard reports

New Features

• Redesign of ad creation form
• Ads can now be created by filling out a simple one page form
• The one page form offers a quicker and more intuitive way to create ads, while still providing the core functionality used by most advertisers (custom ad text, custom image, advertiser-chosen links, advertiser-chosen targeting).
• Selecting categories for category-targeted ads is now also easier to do. Advertisers can view category structures and select multiple categories at a time to add to the target list.
• Keyword suggestion tool
• There is now a tool that can suggest relevant keywords to be used for ad-targeting, based on a seller id that advertisers provide.
• To fully leverage keyword targeting, advertisers should use keyword insertion to dynamically populate ads with relevant keywords.
• Advertisers can now use keyword insertion on multiple lines of an ad.
• Message Center
• AdCommerce now provides advertisers with a secure and centralized location to send and receive messages related to AdCommerce
• Changing Business/Individual Account Setting
  • Advertisers may now change an “Individual” account type to “Business” type without creating a new account

We hope you will continue to provide us with feedback and suggestion to further improve the application.

The AdCommerce team

Welcome to the new AdCommerce Blog! This blog will be your information companion to help you stay informed about announcements, tips, and best practices about eBay AdCommerce.

Launched in November of 2008, eBay AdCommerce is a new advertising tool that helps online sellers attract more business through enriched text ads that show on eBay and on AdCommerce partner sites. With AdCommerce, sellers can create targeted advertisements that showcase their brand, storefront, or products.

Since the launch, the AdCommerce Team has continually been striving to make the tool easier for advertisers to use and to provide better and more relevant experiences for buyers. This blog has been created to keep you informed about the latest happenings in the world of AdCommerce.

On this blog, you will find information regarding the following:

• Feature and product updates to ensure that you are always informed about the capabilities of AdCommerce
• Tips and best practices to help you maximize the performance of your advertisements
• Announcements regarding changes to how and where your ads are displayed so you can better plan your ad inventory, targeting, and budget
• Information about planned outages so that you can adjust accordingly

We hope that you will find the information on this blog helpful.

If you have specific questions about your ads or account that aren’t addressed here in the blog, please don’t hesitate to contact our customer support.

We would also love to hear your feedback about how we’re doing, what enhancements you think we should make to AdCommerce, and what kind of topics you’d like to see on the blog.

The AdCommerce Team