eBayAdCommerce Blog
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Archive for December, 2009
AdCommerce Makes a Strong Commitment to Fight Click Fraud
Monday, December 21st, 2009Protecting our advertisers from click fraud is something we at AdCommerce take very seriously. Like most types of fraud, click fraud is not something anyone can say that they’ve completely eliminated. Fortunately, though, there are steps that can be taken to prevent a significant portion of it, and there are companies and organizations in the industry that are working together to get better and better at fighting it. We’re proud to say that we’re one of those companies.
Today we’re announcing two major steps we’ve taken to show our customers just how important preventing click fraud is to AdCommerce. First, we’ve successfully completed the ImServices Group’s click measurement accreditation, indicating our full compliance with the Interactive Advertising Bureau’s (IAB) Click Measurement Guidelines.
The IAB guidelines provide a rigorous methodology to help companies define and measure valid clicks and eliminate fraudulent ones. Passing this audit was no easy feat and eBay AdCommerce is among a small group of industry leaders that are first to achieve this distinction. We did this to show that we are focused on delivering a transparent, robust and accurate advertising platform for our customers.
Completing this accreditation is a great step forward for us but there is always more work that can be done. The nature of click fraud is such that it will evolve and it’s up to us to continually evaluate potentially fraudulent clicks and make sure that we continue to deliver high-quality traffic to our advertisers. That’s why we’ve enlisted ClickForensics, the industry leader in scoring, auditing, and improving traffic quality for the online advertising community, to help us do just that.
The ClickForensics team brings deep expertise in online marketing, Internet security, and click fraud detection techniques to our team, and together we’ll work to identify and eliminate sources of low-quality traffic from the AdCommerce platform. We welcome ClickForensics to the team and look forward to working together to deliver the value and reliability that AdCommerce customers deserve.
Sincerely,
The eBay AdCommerce Team
Ring Up Holiday Sales with eBay’s AdCommerce
Tuesday, December 15th, 2009In a recent article published in E-Commerce-Guide.com, a leading source for independent, up-to-date information on e-commerce trends and products, Alexis Van De Wyer, Director of Global Advertising for AdCommerce, explains how eBay sellers have been raking in clicks and conversions using AdCommerce, eBay’s cost-per-click advertising solution.
Read full article here: http://www.ecommerce-guide.com/solutions/advertising/article.php/3852286
Learn how Jonathan O. (CEO/Founder, CanCrafts) used AdCommerce to increase sales during the holidays:
“Two years ago, our family started experimenting with crafts and ornaments, using recycled aluminum cans. My mother crafted aluminum when she was younger so it became a fun family hobby. We wanted to find a way to use her talents to start a business. We tried to open up business in Puerto Rico, with very little interest from the local market. We decided to open up an ebay store to see if other people would like our product…
We knew we had a great, unique product, but wanted to find more ways to let people know about our product, so we started advertising through AdCommerce. We started in November 7th and our sales has been increasing exponentially ever since. I’m seeing so many clicks, I’m so happy! My mother has been in poor health, so with the increase in sales that I get from advertising through AdCommerce, I’m able to support my sick mother, which means the world to me. I can’t begin to describe how grateful I am for all of this.
Once I was able to see the positive impact AdCommerce did for our conversions, I increased our maximum daily budget from $5 to $200. When I came back from Thanksgiving, our sales went through the roof! Now, I want to find ways to further optimize my campaign through AdCommerce so I can spend and make even more money. I’m currently only using AdCommerce to advertise my eBay store and am so grateful for what you guys have done for me. More importantly than the money you are making my family, we have full freedom and control over managing our time together and that has been priceless.”
Happy Holidays! from The AdCommerce Team
Ina Steiner, Editor/Co-Founder of Auctionbytes.com, gets the scoop on AdCommerce
Friday, December 11th, 2009In a conversation with Alexis Van De Wyer, Director of Global Advertising for AdCommerce, Ina Steiner, Editor and Co-Founder of Auctionbytes.com gains a deeper understanding of AdCommerce and how eBay sellers can use it as a key driver to attract more qualified buyers to their eBay store.
Alexis explains some effective strategies on how various eBay sellers have used AdCommerce’s flexible platform to tailor their marketing program to meet specific business needs.
Alexis Van De Wyer Discusses AdCommerce Program for eBay Sellers
By Ina Steiner
AuctionBytes.com
AuctionBytes: How are advertisers using AdCommerce, what are some examples of some effective strategies?
Alexis Van De Wyer: Effective strategies will vary amongst eBay sellers and will completely depend on the specificities of their businesses. AdCommerce offers sellers the flexibility to tailor their marketing program to their specific business needs. For example we have seen sellers with a wide inventory be extremely successful by creating several category-targeted campaigns for each of their product lines and driving a large volume of traffic to a category in their stores. Other sellers prefer to create ads for each specific product and use a more targeted approach – with carefully selected keywords – to drive highly converting traffic directly to their product page.
For some sellers it’s going very well, and for others it doesn’t seem to be a fit. Fortunately, our detailed reporting allows sellers to see exactly what’s working so they can modify their campaigns accordingly. As with any of the many features we offer our sellers, what works will be different for each of them. We aim to provide them with as many tools for success as possible, and AdCommerce is just one of those tools.
Read the full story here: http://www.auctionbytes.com/cab/abn/y09/m12/i09/s01