eBayAdCommerce Blog

It’s not difficult to string a few words together to create an AdCommerce ad, but what separates a mediocre ad from one that drives sales? By spending a little extra time fine-tuning your copy, you’ll set yourself up for success. Use these tips to improve your copywriting process and compel shoppers to click.

Be consistent. Think of AdCommerce ads as a general listing. The same best practices that apply to listings also apply to ad copy. The shopper is comparing your copy with other sellers’ listings, so use that as a benchmark and figure out how you can persuade them to visit your store.

Focus on the benefits. What makes your products stand out from the crowd? Do you offer free shipping, customization or an enticing pricing promotion? Highlight the attributes that make your products better than the rest.

Be more specific. Potential customers will pass right over phrases like “best prices,” “high quality,” and generic product terms like “hats.” Are your prices 80 percent below retail? Is it hand-inspected? Do you offer in-demand brands? Do you specialize in extra large fedoras? These specific descriptions are more compelling and targeted than general phrases.

Be relevant. If you have a store that sells tires and trampolines, don’t try to create one ad to cover both bases. Create separate ads with a specific focus on the product the customer is searching for to increase your chances of getting the click.

Proofread. Nothing turns potential buyers off faster than misspelled words, grammar mistakes, punctuation faux pas and capitalization overload.  An error-ridden ad can lead potential buyers to make inferences about the quality of your service and products.

Use your words wisely. You only have a certain amount of space, so use it wisely. Empty phrases like “click here” do nothing but cut into the space you could be using for specific benefits. 

Complete the connection. Make sure that your copy is consistent from start to finish. If your ad talks about high heels but you lead the visitor to a page full of slippers, chances are the reader will simply navigate away from your landing page and click on another seller’s ads and or listings.

After polishing your copy, test a few variations to see which verbiage gets the best click-through rates. Good luck!

The AdCommerce team is back from eBay:  On Location Dallas – what a great show! With so many top notch speakers and sessions, sellers couldn’t help but leave energized, motivated and armed with new ideas to build their businesses. One quick example: Dinesh Lathi , eBay VP of Buyer & Seller experience, spoke about the power of productivity, sharing tips for sellers to reduce costs and grow sales. Sellers left the session excited to try out the easy ways Dinesh offered to help streamline their businesses and manage workflow. 

We really enjoyed meeting so many of you and learning more about your eBay businesses.  More than 100 eBay sellers at the event wanted to sign up for AdCommerce, so we’ll be working on getting you started and driving great results for you on eBay.

AdCommerce also co-sponsored the eOL After Hours Reception on Friday night, which was a lot of fun.  It’s nice to get out of the usual business environment and get to know our sellers in a more casual setting.  We’ll post a few photos and a video soon.  You can also check out a recap of the event and the party this week at The River, The Ranch and The Bay web site, http://RRBradio.com. 

Just for fun we’ve included some factoids below that we shared with sellers at the event. Some might surprise you – did you realize one keyword could be so valuable, or that billions of people are viewing AdCommerce ads on eBay each week?

• AdCommerce currently displays ads on 11 eBay sites and serves advertisers in 29 countries around the world.
• One of the top sales-generating keywords was purchased by an eBay seller in Germany, generating over $150K in sales on one keyword alone.
• One out of three PowerSellers in Europe is a registered AdCommerce user.
• AdCommerce is free to use, there are NO upfront fees, you only pay when someone clicks on your ads.
• It takes less than 15 minutes to get a campaign up and running with AdCommerce.
• You can start to see eBay sales increase from your AdCommerce campaigns within 24 hours.
• There are more than 5.5 billion views of AdCommerce ads served on eBay Inc. weekly .
• AdCommerce upgrades allows you to use new features like the Ad Wizard and detailed Sales Reporting.

Next up is eBay: On Location Chicago, on July 9 and 10. If you couldn’t make it to Dallas, or if you did and left wanting more, please join us!  We’re looking forward to another successful show.

Hope to see you in the Windy City!

The AdCommerce Team

This week we’re off to Dallas for the second of four eBay: On Location events. On Location is the ideal conference for the eBay seller, designed to provide all the right tips, tools and strategies needed to grow a successful eBay business. This one takes place in Dallas on May 7 and 8 at the Hyatt Regency Dallas. If it’s anything like the first event, it will be a huge success.

On Location events feature a fantastic speaker lineup (think Duct Tape Marketing and The Toilet Paper Entrepreneur, plus eBay Radio’s own Jim “Griff” Griffith), training classes, live demos and a top-rated seller panel discussion. Of course the eBay AdCommerce team will be on hand – we’ll have a booth in the sponsor area, so please come by and meet us. If you’re already using our pay-per-click advertising platform we’d love to get your thoughts on how it’s going. If you’re considering trying it out, we can look at ways AdCommerce can help grow your business, provide a demo or even sign you up to jump start your sales.

We had a great time getting to know some of our customers better at the On Location event in March in Atlanta, and we’re excited to do it again in Dallas. We got a lot of helpful feedback from sellers who have tried AdCommerce and those who hadn’t but wanted to learn more. These events are a perfect opportunity for us to meet many of you face-to-face and answer any questions you have.

If Dallas isn’t a possibility for you, upcoming dates and locations are Chicago on July 9 and 10, then San Jose on Sept. 1 and 2. We hope we’ll get the chance to meet you at one of them!

The AdCommerce Team