eBayAdCommerce Blog

We love hearing AdCommerce success stories like GhostBikes, a retailer of motorcycle & motocross products and accessories with a thriving eBay business in the UK.

Years ago, a group of friends who loved gadgets and finding great deals on eBay started selling unwanted, older-model gadgets and PCs.  They quickly realized the potential of selling on a platform that provides access to a huge target audience and began investing more money into building their eBay business, establishing the GhostBikes eBay store with a few niche products.

While the company started advertising with AdCommerce UK about a year ago, only 5 months ago did they begin optimizing their campaign.  The result?  Revenues from the company’s AdCommerce ads reached the high end of five figures. 

“This platform has been extremely successful for us,” says N. Patel,  Marketing & SEO Manager of GhostBikes. “We’ve only scratched the surface of the potential of AdCommerce for our business.”

Patel credits AdCommerce with raising brand awareness, with 40 million views that drive an impressive click volume and an ROI higher than that of other PPC channels the company has tested. 

Patel most values the support provided by the company’s account manager, who she says offers tips and tricks to get the most out of the program. She’s also a fan of the feature set.

“The AdCommerce tool itself is brilliant – especially the Ad Wizard which allowed us to create new adverts quickly and easily,” she says. “Without a doubt it has raised our brand awareness and profile on eBay, as we are getting views from millions of eBay visitors and generating thousands of clicks monthly.  We’ve also seen a steady increase in traffic and sales to our eBay store due to AdCommerce.”

Congratulations GhostBikes! We wish you continued success and look forward to hearing more from you in the future.

The AdCommerce Team

In order to focus on the best selling and shopping experience, the specific AdCommerce program that allowed eBay sellers to purchase pay-per-click advertisements on search result pages linking to their eBay stores and listings will be retired for eBay.com and eBay.ca as of August 4, 2010. The service will continue for eBay sellers using AdCommerce in Europe and Australia.

We understand that you may be disappointed and that these AdCommerce ads may have provided an advantage to your business. However, we are confident that consistently displaying the most relevant items highest in the search results is in the best interest of buyers, sellers and the eBay marketplace overall.  We appreciate you participating in the AdCommerce beta program to date and wish you continued success with your eBay businesses.

If you have recently purchased AdCommerce ads for your store or listings, you do not need to do anything at this time—the AdCommerce placements you have already purchased to appear on these sites will automatically expire on August 4. Your final billing will be sent out in early September.

In the meantime, to continue to ensure maximum exposure for your listings in Best Match, the best thing to do is focus on sound business practices and on delivering great value and service to your buyers. Here are a few best practices:

• Provide great service to your buyers
• Retain or achieve eBay Top-rated seller status on eBay.com
• Offer good prices and reasonable shipping
• List in the right format and the right categories
• Write accurate and relevant titles
• Write clear item descriptions
• Include great photos
• State your terms clearly

Thank you,

eBay AdCommerce team