In a conversation with Alexis Van De Wyer, Director of Global Advertising for AdCommerce, Ina Steiner, Editor and Co-Founder of Auctionbytes.com gains a deeper understanding of AdCommerce and how eBay sellers can use it as a key driver to attract more qualified buyers to their eBay store.
Alexis explains some effective strategies on how various eBay sellers have used AdCommerce’s flexible platform to tailor their marketing program to meet specific business needs.
Alexis Van De Wyer Discusses AdCommerce Program for eBay Sellers
By Ina Steiner
AuctionBytes.com
AuctionBytes: How are advertisers using AdCommerce, what are some examples of some effective strategies?
Alexis Van De Wyer: Effective strategies will vary amongst eBay sellers and will completely depend on the specificities of their businesses. AdCommerce offers sellers the flexibility to tailor their marketing program to their specific business needs. For example we have seen sellers with a wide inventory be extremely successful by creating several category-targeted campaigns for each of their product lines and driving a large volume of traffic to a category in their stores. Other sellers prefer to create ads for each specific product and use a more targeted approach – with carefully selected keywords – to drive highly converting traffic directly to their product page.
For some sellers it’s going very well, and for others it doesn’t seem to be a fit. Fortunately, our detailed reporting allows sellers to see exactly what’s working so they can modify their campaigns accordingly. As with any of the many features we offer our sellers, what works will be different for each of them. We aim to provide them with as many tools for success as possible, and AdCommerce is just one of those tools.
Read the full story here: http://www.auctionbytes.com/cab/abn/y09/m12/i09/s01