Protecting our advertisers from click fraud is something we at AdCommerce take very seriously. Like most types of fraud, click fraud is not something anyone can say that they’ve completely eliminated. Fortunately, though, there are steps that can be taken to prevent a significant portion of it, and there are companies and organizations in the industry that are working together to get better and better at fighting it. We’re proud to say that we’re one of those companies.
Today we’re announcing two major steps we’ve taken to show our customers just how important preventing click fraud is to AdCommerce. First, we’ve successfully completed the ImServices Group’s click measurement accreditation, indicating our full compliance with the Interactive Advertising Bureau’s (IAB) Click Measurement Guidelines.
The IAB guidelines provide a rigorous methodology to help companies define and measure valid clicks and eliminate fraudulent ones. Passing this audit was no easy feat and eBay AdCommerce is among a small group of industry leaders that are first to achieve this distinction. We did this to show that we are focused on delivering a transparent, robust and accurate advertising platform for our customers.
Completing this accreditation is a great step forward for us but there is always more work that can be done. The nature of click fraud is such that it will evolve and it’s up to us to continually evaluate potentially fraudulent clicks and make sure that we continue to deliver high-quality traffic to our advertisers. That’s why we’ve enlisted ClickForensics, the industry leader in scoring, auditing, and improving traffic quality for the online advertising community, to help us do just that.
The ClickForensics team brings deep expertise in online marketing, Internet security, and click fraud detection techniques to our team, and together we’ll work to identify and eliminate sources of low-quality traffic from the AdCommerce platform. We welcome ClickForensics to the team and look forward to working together to deliver the value and reliability that AdCommerce customers deserve.
Sincerely,
The eBay AdCommerce Team