Welcome to 2010! We’re excited about getting a fresh start in the new year – it’s always a great time for getting new priorities off the ground. What are your goals for the year ahead? Do they include increasing your site traffic? Boosting sales? AdCommerce is a great way for eBay sellers to increase visibility of their products among eBay’s millions of online shoppers.
If you’re just starting out with AdCommerce or are considering adding us to your advertising mix, welcome. Below we’ve included a few ideas to transform your journey into a successful venture.
- Make a plan. What’s your budget? What would you like to accomplish with AdCommerce? Which products and/or categories make the most sense to promote and when? A little up front organization will help you reap the rewards later.
- Plan ahead. Often it takes several weeks for a campaign to build momentum, so that means right now you’re planning for sales around Valentines’ Day or later. (Watch this space for thoughts on Valentines’ Day promotions.) Consider: 84 percent of our top advertisers saw a strong increase in their ROI during the holidays. Those who planned ahead with AdCommerce showed larger increases in return.
- Get down to writing. Take ad copy seriously. Use the flexibility in our titles and draft copy that draws customers in. Make sure your ads reinforce the perception you’d like customers to have of your product. Be relevant to the user, focus on product value and highlight key features that make your product stand out from others.
- Play copy editor. Avoid errors and all caps, same for over-emotional pleas, scare tactics, etc.
- Optimize like a pro. Use the robust reporting features to adjust your campaigns for maximum returns.
Feel free to send us additional tips on how you’ve used AdCommerce here.
Or, click here to get ramped up now. Best of luck in 2010!