Few people knew what to expect from the 2009 holiday shopping season after 2008’s disappointing results. Fortunately, the big shopping weeks of 2009 turned out to be good ones for many online retailers. This week comscore reported U.S. online holiday sales were up 4 percent compared with 2008, to $29.1 billion.
We’re pleased to report that our AdCommerce partners enjoyed a particularly happy holiday season, as they launched successful campaigns that provided maximum exposure and big traffic boosts during the busiest time of the year.
KMS Coins attributed an influx of traffic into its auctions to its AdCommerce campaigns. “We get roughly 550-600 hits on our auctions each day from AdCommerce, which is a great way to boost our traffic across the site,” said Mike Schwede, KMS Coins Owner.
BrandNameLiquidations’ perfume campaign spiked in December, attracting double the traffic and hundreds of bids and sales.
The folks at Buy.com report that even post-holiday sales during the week after Christmas remained strong. In fact, post-holiday sales for eForCity’s electronics accessories peaked at an all time high, as consumers shopped for the add-ons to their new game players, GPS units, printers, cell phones and other personal electronics.
eMarketer predicted this week that the 2009 online holiday sales growth points to “brighter days ahead,” and expects online sales growth to surge ahead in 2010. We’re looking forward to being a part of your growth in 2010!
The AdCommerce Team