Walk into any retail outlet and you cannot escape the pink and red reality: Valentine’s Day is just around the corner. We’d like to offer a few keyword tips to help AdCommerce partners get in on the fun and profits – but keep in mind that most of these apply year-round.
When our sellers find the right keywords, their traffic skyrockets and they sell more products. But how do you pick the right words, especially for something temporary like a holiday? In the case of Valentine’s Day (or any holiday), try working holiday terms in with your product terms, i.e.: “Valentine’s Day Gift: iPod Nano.” Then use your ads to let shoppers know about your great deals on excellent last-minute gifts. Nearly any product makes a good gift for someone searching on eBay.
Otherwise – and this is true for any day, not just holidays – the AdCommerce wizard will provide keyword suggestions you might find helpful.
Here are a few other “words to live by” when selecting keywords, holiday or no:
- Relevance. Select keywords related to your product or category. We’ve seen this in action: adding more relevant and targeted keywords helps sellers get better exposure. Plus, sellers are more likely to stay on the site, buy, and come back again when they see results relevant to their searches.
- Research. Check eBay Pulse for the most searched terms in your category. While these terms will be more competitive, you can combine a top term along with a term unique to your product.
- Optimization. Once you choose your keywords, make sure you’ve optimized your listings or your store page(s) for those words.
- Reporting. Use the reporting tools to check your results and to optimize your ads for the best return.
Here’s to finding the right words – on Valentine’s Day and all year long. Cheers!
The AdCommerce Team