Great news! Last year we started providing some advertisers with sales conversion metrics for AdCommerce, a great new feature that provides data on eBay bids and sales that occur as a result of ad clicks. Based on encouraging early results, we’re happy to announce that on Monday, March 8, 2010, we will roll out Return on Investment (ROI) reporting to all AdCommerce advertisers.
Along with these new reports, we will be providing sellers with education webinars and user guides to help sellers make the best use of the new reports. The initial webinar is scheduled for March 9, 2010 to help everyone fully understand the tool and learn how to become more efficient with their AdCommerce campaign.
More data, more transparency
One of our biggest priorities is to provide sellers with the tools they need to be more successful, and the ROI tool does just that. ROI reports allow users to see the amount of sales their ads are generating compared with the amount they are spending, providing clear insight into ad campaign performance. This information is intended to help advertisers better optimize their AdCommerce campaign to generate even more sales with eBay!
Our beta testers are reporting excellent results. Seeing their ROI data has allowed them to determine which campaigns are working best and invest further in more targeted and higher performing campaigns.
For example, Jonathan Ocasio, founder of CanCrafts has told us: “Once we were able to see our Return on Investment, we were ecstatic! We started in November 7th and our sales [have] been increasing exponentially ever since! Once I was able to see the positive impact AdCommerce did for my ROI, I increased our maximum daily budget from $5 to $200. Now, I want to find ways to further optimize my campaign through AdCommerce so I can spend and make even more money.”
And from Jeff Chun of Personalization Mall: “We’ve started with AdCommerce at the end of September 2009 and our ROI has been close to 1000% – which is absolutely outstanding for us!”
How It Works
We will host a webinar on March 9, 2010 to demo the ROI feature and answer any questions, along with a follow-up webinar shortly after to review how to optimize your campaign for greater ROI.
In the meantime, here’s a quick snapshot of how this works: When a buyer clicks an ad, AdCommerce tracks the buyer’s activities for 30 days. If the user places a bid or buys an item after clicking on the AdCommerce ad placement, that bid or sale is displayed in your ROI metrics. For the purpose of ROI calculations, user transactions are correlated to the last ad they clicked on before making the transaction.
What’s Next
Don’t forget to attend the webinar on March 9, 2010. We’ll post more details on timing in the next few days. This will give you all the basics you’ll need to know about ROI to start optimizing and selling more on eBay.
You can also visit our enhanced Help content for more ROI best practices to learn more about this new tool. And as always, please don’t hesitate to contact us if you have any questions.
We’re very excited to be able to offer this feature and can’t wait to see the positive impact it has on your sales. Happy Selling!
The AdCommerce Team