It’s not difficult to string a few words together to create an AdCommerce ad, but what separates a mediocre ad from one that drives sales? By spending a little extra time fine-tuning your copy, you’ll set yourself up for success. Use these tips to improve your copywriting process and compel shoppers to click.
Be consistent. Think of AdCommerce ads as a general listing. The same best practices that apply to listings also apply to ad copy. The shopper is comparing your copy with other sellers’ listings, so use that as a benchmark and figure out how you can persuade them to visit your store.
Focus on the benefits. What makes your products stand out from the crowd? Do you offer free shipping, customization or an enticing pricing promotion? Highlight the attributes that make your products better than the rest.
Be more specific. Potential customers will pass right over phrases like “best prices,” “high quality,” and generic product terms like “hats.” Are your prices 80 percent below retail? Is it hand-inspected? Do you offer in-demand brands? Do you specialize in extra large fedoras? These specific descriptions are more compelling and targeted than general phrases.
Be relevant. If you have a store that sells tires and trampolines, don’t try to create one ad to cover both bases. Create separate ads with a specific focus on the product the customer is searching for to increase your chances of getting the click.
Proofread. Nothing turns potential buyers off faster than misspelled words, grammar mistakes, punctuation faux pas and capitalization overload. An error-ridden ad can lead potential buyers to make inferences about the quality of your service and products.
Use your words wisely. You only have a certain amount of space, so use it wisely. Empty phrases like “click here” do nothing but cut into the space you could be using for specific benefits.
Complete the connection. Make sure that your copy is consistent from start to finish. If your ad talks about high heels but you lead the visitor to a page full of slippers, chances are the reader will simply navigate away from your landing page and click on another seller’s ads and or listings.
After polishing your copy, test a few variations to see which verbiage gets the best click-through rates. Good luck!