In order to focus on the best selling and shopping experience, the specific AdCommerce program that allowed eBay sellers to purchase pay-per-click advertisements on search result pages linking to their eBay stores and listings will be retired for eBay.com and eBay.ca as of August 4, 2010. The service will continue for eBay sellers using AdCommerce in Europe and Australia.
We understand that you may be disappointed and that these AdCommerce ads may have provided an advantage to your business. However, we are confident that consistently displaying the most relevant items highest in the search results is in the best interest of buyers, sellers and the eBay marketplace overall. We appreciate you participating in the AdCommerce beta program to date and wish you continued success with your eBay businesses.
If you have recently purchased AdCommerce ads for your store or listings, you do not need to do anything at this time—the AdCommerce placements you have already purchased to appear on these sites will automatically expire on August 4. Your final billing will be sent out in early September.
In the meantime, to continue to ensure maximum exposure for your listings in Best Match, the best thing to do is focus on sound business practices and on delivering great value and service to your buyers. Here are a few best practices:
- Provide great service to your buyers
- Retain or achieve eBay Top-rated seller status on eBay.com
- Offer good prices and reasonable shipping
- List in the right format and the right categories
- Write accurate and relevant titles
- Write clear item descriptions
- Include great photos
- State your terms clearly
Thank you,
eBay AdCommerce team